Virtual Booth

Coffee business faced a very stiff competition throughout the years. The rapid growth of technology enables coffee vendors to explore different ways to compete in more complicated environment, for instance, through gamified systems and experience, objectively to increase customer satisfaction, engagement, and loyalty. Compared to traditional ways of competing, in which coffee vendors focusing on produce unique menu, interior design, and aggressive marketing, the gamified systems provide much more advanced experience for customer, in which customer can become more engaged, satisfied, and loyal. Gamified systems enable customer to receive points for each purchase, and each points can be collected to redeem prizes. The prizes were organized in point systems, in which more points collected enable customer to claim bigger and exclusive prizes. Other than point system, gamified systems also focus on giving badges to customer who have reach certain level of purchasing. For instance, for customer who already have 20 purchase cup of coffee will receive a badge of coffee lover, hence receive 20% discount for every purchase. Moreover, for customer who have purchased 50 cups of coffee would received higher and coveted exclusive badges than enable them to enjoy more exclusive and premium offer. This gamified systems have been proven effective in retaining customer, as customer would set their objective, and produce extra effort to receive those points and badges. They also have set their own route to complete their objectives. This project demonstrate how the1997 coffee shop using gamified systems to increase their competitiveness by enhancing their customer engangement, satisfaction, and loyalty.