VIENESSA JANE VILLOS Universti Teknologi MARA Shah Alam
"Pick & Pay" applications have transformed the retail experience, allowing customers to self-checkout using only their smartphones. These apps allow users to bypass traditional checkout counters by scanning product barcodes, managing shopping carts, and processing payments directly through the app, users can bypass traditional checkout lines, enhancing convenience and reducing wait times. By integrating mobile scanning with secure payment systems, "Pick & Pay" technology reduces wait times, improves store efficiency, and lowers operational costs for retailers. However, these systems also face challenges, including security concerns, technical limitations, and the need for greater consumer adoption.