K DEVAKI A/P KANAPATHI POLITEKNIK PORT DICKSON
The SalesPro Racer is an innovative educational tool designed to bridge the gap between theoretical learning and practical application for marketing students enrolled in the DPM30053 Sales Management course at Polytechnic Port Dickson. While the course provides essential sales theory, it often lacks opportunities for students to develop crucial sales skills such as negotiation, objection handling, relationship building, and time management in real-world contexts. The SalesPro Racer addresses this gap by offering a realistic, hands-on simulation of sales scenarios, allowing students to practice and refine their skills in decision-making, problem-solving, and communication. Through this interactive learning method, the game not only reinforces classroom-based theoretical knowledge but also encourages critical thinking and strategic sales management. It engages students in an immersive learning environment that fosters a deeper understanding of key sales management concepts and provides them with the confidence to navigate real-world challenges. The game format also promotes collaboration, as students can work together in teams, simulating actual sales teams in professional settings. Moreover, by exposing students to realistic sales obstacles, the game helps them to practice handling objections and overcoming resistance from potential customers, which is often difficult to replicate in traditional learning environments. Overall, SalesPro Racer serves as an invaluable teaching tool, preparing students not only to meet sales targets but also to succeed in the competitive field of sales by equipping them with both theoretical knowledge and practical skills needed to excel in professional sales roles. The SalesPro Racer is not only an invaluable tool for academic settings but also holds significant potential for institutions and companies looking to train their salespeople.