Virtual Booth

Public Relations (PR) is the management functions to identify and communicate with various publics to build, maintain, and enhance a positive image and mutual understanding. In other words, PR is about shaping how people see and feel about an organization through relationship-building. In today’s digital world, traditional PR methods alone are no longer enough to build relationships with various publics. Audiences are scattered across social media, blogs, podcasts, and digital platforms. Brands and individuals need strong online PR skills to manage their reputation, create engaging narratives, and build lasting trust in the digital space. This PR online module bridges the gap by offering practical, interactive, and industry-relevant training in online public relations. It helps learners master digital storytelling, media engagement, influencer relations, and crisis management in an online environment. This interactive online PR module that also providing learners with practical, career-ready skills in digital reputation management, online storytelling, and influencer/media relations. With this PR online module, learners will not only understand PR theory but also gain the hands-on digital skills needed to manage reputation, influence audiences, and create impact in a hyperconnected world.