Virtual Booth

SmartOptix is an innovative IoT-enabled device designed to address the growing issue of digital eye strain caused by prolonged and improper screen usage. This device promotes healthier screen habits by utilizing real-time monitoring and alert systems to maintain a safe viewing distance. Developed through a structured New Product Development (NPD) process, including rigorous research, concept testing, and test marketing, SmartOptix targets diverse user groups such as students, professionals, and gamers. The product integrates advanced features like ultrasonic sensors and IoT connectivity for seamless smartphone integration, providing real-time feedback and user insights via the Blynk application. Market surveys highlighted high user satisfaction, significant purchase intent, and demand for user-friendly, affordable, and customizable solutions. Positioned as a unique entry in the digital wellness market, SmartOptix combines technological innovation with practical utility, offering a compelling solution to enhance eye health and redefine digital interaction standards.