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The innovation of the Quadra Treat packaging addresses the growing need for more interactive and informative packaging solutions in the food and café industry. Traditional dessert packaging typically provides only static visuals, resulting in limited communication between the brand and consumers. This lack of interactivity creates challenges in delivering real-time product information, enhancing customer experience, and supporting modern digital engagement. Therefore, this study aims to develop an interactive packaging prototype by integrating QR code and Near Field Communication (NFC) technology to create a seamless link between physical packaging and digital content.

The methodology consists of digital research, client consultation, design development, and prototype construction using 350gsm art card with matte lamination and Spot UV finishing. Both QR code and NFC components were embedded into the structural design. The QR code directs consumers to product details, promotional updates, and café information, while the NFC tag allows users to instantly access the digital menu by tapping their smartphone on the packaging. This dual-technology integration creates a more efficient and accessible interaction experience.

The findings demonstrate that combining QR and NFC in dessert packaging significantly improves user convenience, enhances brand visibility, and strengthens consumer engagement. Users benefit from fast access to digital information without the need for external applications, while the café gains increased marketing potential and better communication flow. The approach also shows strong commercial potential due to its low cost, easy implementation, and compatibility with most mobile devices.

In conclusion, the smart packaging innovation for Quadra Treat provides a practical and impactful solution that bridges print and digital platforms. The integration of QR code and NFC technology contributes to a more interactive, functional, and future-ready packaging design, suitable for modern consumer behaviour and industry demands.

Keywords: QR Code, NFC Technology, Smart Packaging, Interactive Design, Digital Integration