SS535: UNDERSTANDING VISITORS' PREFERENCES BASED ON DEMOGRAPHIC DIFFERENCES IN TAMAN TASIK TAIPING

AHMAD TAUFIQ AHMAD TARMIZI UNIVERSITI TEKNOLOGI MARA (UiTM)

Taman Tasik Taiping stands as a landmark of community heritage, serving as an essential social space for public interaction since 1880. This study explores how the diverse backgrounds of visitors influence their specific expectations and overall satisfaction with the park. By analyzing 400 respondents' demographic data and local usage patterns, the research identifies key factors that drive a positive recreational experience. These findings offer valuable guidance for park management to improve facility maintenance and service delivery. Ultimately, this ensures the lake gardens remain a vibrant, inclusive, and well-preserved destination for future generations.