Izzatul Asyikin Noor Azam UNIVERSITI MALAYSIA KELANTAN
This project addresses the critical problem of fragmented communication channels in the tourism industry, which leads to delayed responses, inconsistent service quality, and reduced organizational competitiveness. As a solution, the project introduces a centralized digital ecosystem that consolidates diverse communication streams into a unified interface, shifting from a multi-channel presence to a seamless omnichannel strategy. The general idea and innovation center on a modular four-layer pipeline architecture that comprising input, process, database, and output layers, that ensures high scalability and efficient data synchronization. The design of the product utilizes a customer-centric interface featuring a card-based UI for profile management and a three-panel agent workspace to reduce operational complexity. Product completeness is demonstrated through a suite of functional modules, including a unified agent inbox, AI-assisted chatbots for 24/7 engagement, a structured ticket management system, and a real-time analytics dashboard for management oversight. The novelty of FCCMS lies in its tourism-specific framework that incorporates AI-driven "nudges" to drive booking completions and utilizes predictive analytics to manage demand surges. Regarding commercialization, the system is positioned as a scalable intervention for small and medium enterprises (SMEs), offering an affordable path to digital transformation that can reduce response times by up to 30%. The impacts are multi-layered: for the individual, it reduces cognitive load by providing immediate, personalized support; for society, it promotes a culture of transparency and accountability in service delivery; and for the nation, it strengthens the national tourism brand and economic sustainability by fostering international trust in a digital global market.