PR227: REINNOVATING BUSINESS MODEL CANVAS LEARNING: BIZFLIP

NOORAIN MOHD NORDIN UNIVERSITI TEKNOLOGI MARA , KAMPUS BANDARAYA MELAKA

IRISE26 | Professional Innovator

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Reinnovating Business Model Canvas Learning- BizFlip is an interactive digital flipbook designed to enhance learning and application of Business Model Canvas (BMC) in entrepreneurship education. In contrast to traditional approach, BizFlip integrates digitalized activities, real-world case studies and gamification to promote experiential and iterative learning. BizFlip’s effectiveness was evidenced through an entrance- and exit-survey involving 37 learners. The results revealed significant improvements in learners’ understanding, application and confidence in developing and refining business models. Therefore, BizFlip can be deemed as an effective digital learning tool with strong commercialization potential for entrepreneurship education and training.