STV95: NALURI

MICKHAIL BIN ABDUL HADI Universiti Teknologi MARA (UiTM) Shah Alam

The Naluri app connects communities to Malaysia's local art and culture, regardless of background or experience. It uses interactive technology to support local artists and educate users about Malaysia's diverse artistic heritage influenced by its multicultural society. The app addresses key challenges such as limited access for rural communities and a lack of knowledge, fostering diversity, accessibility, and cultural appreciation. It also offers commercial value through collaborations with artists and cultural organizations and integrates unique features like virtual and augmented reality (VR/AR) to engage global audiences. Naluri creates a sustainable platform to preserve and promote Malaysia’s artistic legacy.