NORARBAI'YAH BINTI ZULKIFLI Universiti Teknologi Mara Shah Alam
This project introduces an innovative online fashion platform blending digital convenience with custom tailoring and ready-made clothing. Catering to modern consumer demands, it emphasizes personalized, sustainable shopping experiences. Customers can access curated ready-to-wear options or use a virtual tailor service to create custom garments aligned with their body type, style, and eco-conscious values. Supporting local artisans and tailors, the platform fosters community growth, cultural preservation, and sustainable practices by reducing textile waste and promoting ethical materials. Through interactive tools, personalized recommendations, and an omnichannel model, this platform aims to revolutionize fashion retail, enhance user engagement, and empower local communities.